Photography
Capturing Ideas
This is a very interesting video on Erik Johansson that expresses a difference between capturing moments and ideas with a camera. Enjoy.
Staying up to date.
The trap of the artist is regurgitating media that has been outdated due to their own personal preference. As a creative agency it is our job to be on the cutting edge of art and design. New ideas and methods are constantly flooding in to the scene, its up to us to pick out the good and build from that. There have been times when a new style comes out and some of our staff hesitate to adapt to it, because its something out of our comfort zone. But the only way to grow is to immerse oneself into the unknown and out of the cave of discomfort and confusion one can retrieve precious jewels or ideas that will revolutionize the design industry.
It is our Goal as a company to be those explorers, those astronauts that cross the boundaries or design, film and photography. This is why we have compiled a group of experts in their own right to come together and work as a unit which will eventually reach this goal. We push ourselves to be creative, here is a helpful video on how to keep your mind open and creative through out your life. Creativity is what separates the mediocre and mundane from the phenomenal and awe inspiring.
Aesthetics
A Question. Its been said that beauty has been constant since the beginning of time. For example a beautiful scenery like a view of a tropical island has been considered beautiful in the past, today and in the future. But what is it that makes something look attractive? what makes a photograph capture your imagination or a design to ignite your inspiration? We are interested in hearing your theories and ideas.
Launching Our Designs
Work by Sam Hassas
The work ethic we look up to….Excelence
A blog that has brought enormous wealth of inspiration and knowledge is Sam Hassas Photography Blog. At first glance I knew this guy had a special talent for composition and capturing a breath taking image. He is widely known for his wedding shots, but also shoots models, family portraits, album covers etc. Sam is a perfect example of using his surroundings to get something that very few people can visualize in their minds. He can get the most mundane of objects and make them a creative still work of art.
I like how Sam says that in the beginning his work was a lot of trial and error which later became more success than error and finally to what he calls an “Auto Pilot”. This is where he just knows what looks good. Where he can be put into any environment and make an emotional and impacting image. Its like his mind can visualize multiple perspectives and compositions and automatically choose what’s best. I am deeply inspired by his work. And I would like to have a creative eye like him. I don’t want to mimic him exactly but maybe I should. Like Conan Obrien once famously said “it is our failure to become our perceived ideal that ultimately defines us and makes us unique.”
This is Sam Hassas Blog and Website.
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